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Word of the Day 05/21/18 Astroturfing

Astroturfing (noun)
Astroturfing [as-truh-turf-ing]


noun
1. the act or process of installing Astroturf on a surface.
2. (usually lowercase) the deceptive tactic of simulating grassroots support for a product, cause, etc., undertaken by people or organizations with an interest in shaping public opinion: In some countries astroturfing is banned, and this includes sponsored blog posts.

See more synonyms on Thesaurus.com

Origin: First recorded in 1985–90; Astroturf + -ing

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