me-tooism [mee-too-iz-uh m]
1. the adopting of policies, methods, products, etc., similar or identical to those of a peer, rival, or competitor.
2. the practice of making a product, offering a service, etc., that attempts to duplicate one that is established.
Origin: 1945-50; me-too + -ism
Now YOU come up with a sentence (or fic? or graphic?) that best illustrates the word.