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Word of the Day 09/27/15 Ballyhoo

Ballyhoo (noun, verb)
ballyhoo [n. bal-ee-hoo; v. bal-ee-hoo, bal-ee-hoo]


noun, plural ballyhoos.
1. a clamorous and vigorous attempt to win customers or advance any cause; blatant advertising or publicity.
2. clamor or outcry.
3. a halfbeak, Hemiramphus brasiliensis, inhabiting both sides of the Atlantic Ocean.

verb (used with object), verb (used without object), ballyhooed, ballyhooing.
4. to advertise or push by ballyhoo.

Synonyms
1. buildup, hoopla, fanfare; hype.

Origin: 1830-40, Americanism; of uncertain origin

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