ballyhoo [n. bal-ee-hoo; v. bal-ee-hoo, bal-ee-hoo]
noun, plural ballyhoos.
1. a clamorous and vigorous attempt to win customers or advance any cause; blatant advertising or publicity.
2. clamor or outcry.
3. a halfbeak, Hemiramphus brasiliensis, inhabiting both sides of the Atlantic Ocean.
verb (used with object), verb (used without object), ballyhooed, ballyhooing.
4. to advertise or push by ballyhoo.
1. buildup, hoopla, fanfare; hype.
Origin: 1830-40, Americanism; of uncertain origin
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